Our Story

28Muses is the culmination of two decades of creative collaboration between founders Alyssa Gundred and Jing Wang Herman, who were randomly assigned roommates at NYU and discovered the power of reconnecting adults with their curiosity and imagination. Over 15 years they collaborated on many immersive experiences with artists in NYC where the most common word used to describe them was “magical.” Today, 28Muses focuses exclusively on building human connection through wonder and play for corporate teams and brands, with an expertise on creative experiences that are inclusive and transformative.

Meet Our Founders

Alyssa Gundred

Co-FOUNDER & CEO
Alyssa Gundred, Co-founder & CEO, was an art major who ultimately became the Head of Ops for Myriad360 and built a small company to over 100+ employees and $150mm+ in revenues. In that role, Alyssa managed 6 different departments including People & Talent where she had the highest retention across the industry for salespeople. It is with that lens that Alyssa develops each 28Muses experience in collaboration with our artistic cultivators - to edify, to build empathy and trust, and to create meaningful peak moments that strengthen the bond between colleagues. Alyssa lives in Brooklyn with her wife, Anna, and twin sons, Atlas & Loden. 🌈

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Jing Wang Herman

CO-FOUNDER & CRO
Jing, Co-founder & CRO, was a business major who was an artist and child at heart. She was an investment banker at Bear Stearns who spent her vacations painting and a corporate strategist and internal VC at JPMorgan where she was named Forbes 30 under 30 in the inaugural class of 2012. Afterwards, she launched Gett in the US with a tiny budget compared to its goliath competitor Uber and helped build the company to a unicorn. It is with this lens that Jing develops the sales, growth strategy, partnerships, and financial discipline for 28Muses. Jing is passionate about helping others find their child at heart and is a mom of 3 growing artists.

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The mission of 28Muses is to cultivate creative power through wonder and play.

We believe everyone is creative and a team that creates together have happier employees, more trust and innovation, a more inclusive culture and higher retention. We believe achieving this mission will uplift the human experience and elevate team culture in the future of work that we’re already living in.

Our vision is that one day adults can have the same curiosity and imagination as children. 28Muses will be driving culture and innovation within all Fortune 500 companies and no one would be afraid to voice an idea and leadership will no longer be subconsciously discouraging creativity without knowing it.

Our Core Values:

Give Permission to Play - stimulate the mind through exploration and letting go
Cultivate Creative Practices - toolkits for ideation, innovation and wellness
Build Confidence - a team is built up when all individuals are uplifted
Breakdown Barriers - break down geographical, generational, and silo barriers
Be Present & Inclusive - everyone has video on, everyone speaks
Expand Empathy - get a glimpse into how others think and perceive
Elevate Culture with Culture - art is more universal than alcohol